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Many people with specific functions are involved in the creation of a Hindiposter. The team consists of oil paint mixers and boilers, fabric repairmen, brush cleaners, lettering painters, poster primers, square-line draughtsmen, correction draughtsmen, second artist and final artist.
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The design of the traditional
cinema banners is based on a layout and on photographs of the film stars.
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The originals are divided into
a grid, enlarged and then painted directly onto the primed canvas. One of
Bombay’s leading firms is Balkrishna Arts where some of the most talented
Indian artists work.
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